Take On Me

About A-ha

A-ha is a Norwegian synth-pop band formed in Oslo in 1982. Founded by Magne Furuholmen (keyboards, guitars and vocals; left), Morten Harket (lead vocals; center), and Paul Waaktaar-Savoy (guitars and vocals; right), the band rose to fame during the mid-1980s. A-ha achieved their biggest success with their debut album Hunting High and Low in 1985. The album peaked at number one in their native Norway, number two in the UK, and number 15 on the US Billboard album chart; yielded the international number-one single "Take On Me", as well as "The Sun Always Shines on T.V."; and earned the band a Grammy Award nomination for Best New Artist.

The band has released eleven studio albums, several compilations and four live albums, with their most recent album, True North, released on October 21, 2022. In less than a year, during 2010, the band earned an estimated 500 million Norwegian kroner from concert tickets, merchandise and the release of a greatest hits album, making them one of the 40–50 highest-grossing bands in the world. The band was listed in the Guinness World Records book for having the biggest-paying rock concert attendance; they drew an audience of 198,000 at Maracanã Stadium during the Rock in Rio festival. They have sold more than 100 million units, albums and singles combined.

Director: Steve Barron

The music video was directed by film director Steve Barron, who has also directed the music videos for songs such as "Billie Jean" by Michael Jackson, "Summer of '69" by Bryan Adams, and "Africa" by Toto. Barron's music videos were influential in defining the medium, and many of them remain among the most well-known music videos to this day.  

Rotoscoping

Rotoscoping is the name of the technique used to create the "animated drawings" effect that this music video is most known for. It combines pencil drawings with live-action footage by tracing out video footage frame-by-frame to create smooth movements. Approximately 3,000 frames were rotoscoped for "Take On Me", which took 16 weeks to complete.

impact on pop culture

“Take On Me” has stood the test of time and remains one of the most well-known music videos thanks to the innovative rotoscoping technique. There are many references and homages to it across media, such as this Volkswagen commercial from 2016 (right) or this scene from Family Guy (below).

Did you know?

“Take On Me” is the fifth music video from the 20th century to hit 1 billion views on YouTube, the first four being “November Rain” and “Sweet Child o’ Mine” by Guns N’ Roses, “Smells Like Teen Spirit” by Nirvana, and “Bohemian Rhapsody” by Queen. As of September 2024, it has over 2 billion views. Click here to watch the iconic music video.